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WHY YOU NEED A WEB SITE
today’s marketplace, marketing on the Internet is not really a choice
anymore and has almost become a necessity.
Every business should consider a website. For the vast majority,
a website can be a very effective sales strategy and marketing tool.
Whether or not you actually sell your product or service on the web,
your site can be a starting point for prospects to go to for information
about your company and it's product or service. No
company, either large or small, can afford to ignore the fact that
online marketing is now a multi-billion-dollar business. Those
businesses without an online presence are missing out on a huge
opportunity of potential customers.
Here are some statistics to make you aware of just how
valuable the Internet can be:
advantages of having a web site:
- Utilizing the Internet for your business is very
inexpensive. Unlimited connect accounts are generally available for
less than $20/month and include Internet access and e-mail. You can
start off with just using electronic mail (e-mail) as a way to
communicate with existing customers and new ones.
Is Available To Everyone -
In the past, small businesses lacked the resources available to its
larger, corporate competitors.
In the present day and age, small businesses have just as
much access to available technologies.
Small businesses can now use auto-responders for email,
accept online payments and even deliver products over the Internet.
Image - Your competition has a web site or they will soon and
you don't want them to make a better first impression to a potential
Contact Made Easy - The Internet makes it possible to capture
visitor information. Keeping in touch (via email) helps to establish
Promotions such as running contests, or product specials can
be a good way to attract web traffic and sales to an business,
Support - Provide personalized support for your customers with
answers to common questions; assistance on specific products or
services, provide a variety of ways in which you can be contacted.
Do all this without answering a phone or hiring additional staff.
and you can be open for business 24 hours a day. When
you have a website, potential customers can find out about your
products and services any time that is convenient to them.
Reach - The Internet is being used on a regular basis by
millions worldwide with more "connecting" every day. Many
of the new users come from countries around the world. They want to
buy the "latest and greatest" products. The
information you provide on your website is instantly available to
every one of these users.
New Ideas - When you use the
Internet, you can try new ideas usually for little invested on your
A questionnaire on a web site, or by email, can test very quickly
and inexpensively to see whether a product gets a good
response. If it doesn't work, OK, you learned. Modify
your idea or improve it. At the very least you've learned something.
or change your products and services - If you have
produced catalogs or brochures, you know how difficult and expensive
it is to change them. With an Internet site, changing anything from
your phone number to a product price is a simple and inexpensive
you just received a new product and you want to advertise a
"special." Reaching your customers via the phone, sending
a letter, or FAX would be time-consuming and expensive. With the
Internet you can send out an e-mail to 500 of your best customers
with the click of your mouse. You can put a "SPECIAL"
notice on your website advertising the new product.
"You have permission to
reprint this article in your e-zine, at your website or in your
newsletter. The only requirement is including the following
Patricia Kopp. Visit www.creativeBUSINESSworks.com for more
original content on marketing tips, sales strategies and business
Creative Business Works - "Promoting
Integrity and Success Through Marketing"