January 2003 - Issue 2216                  "Keeping Businesses Moving Towards Success"

Published And Distributed By Creative Business Works 866.663.9600

Sales and Marketing Strategies In This Issue:

Top 10 Things Between You
and A Great Life
The Season For Customer Appreciation
Email Helps You Make The Sale
Easy Ways To Keep Customers

"Don't predict the future. Create it."


Helpful Links:

if you would like to help just click on the link: 

24,000 die of hunger each day.  Help The Hunger Site -    

The Hunger Site

Help fund mammograms for underprivileged women -

  The Breast Cancer Site

Help save the rainforests - 

 The Rain Forest Site


Directory of
Resources:

Marketing Support -

 creativeBUSINESSworks

Group Health  Insurance Services -

F J Zaviska & Assoc.

Health  Insurance Resources -

Center For Health Care Rights

Information Please -

The Number One Web Site

Telephone Systems -

Telecor

Printing  -

 Free Business Cards

Increase Web Hits -
 1000 Web Hits Per Day

Business Travel -
Special Flight Deals on Orbitz!


How To Compare 
Health Plans?


After you review what benefits are available and decide what is important to you, you can compare plans. Many things should be considered. These include services offered, choice of providers, location, and costs.  The quality of care is also a factor to think about.


Services

Look at the services offered by each plan. What services are limited or not covered? Is there a good match between what is provided and what you think you will need? For example, if you have a chronic disease, is there a special program for that illness? Will the plan provide the medicines and equipment you may needFind out what types of care or services the plan won't pay for. These usually are called exclusions.

Few indemnity and managed care plans cover treatments that are experimental. Ask how the plan decides what is or is not experimental. Find out what you can do if you disagree with a plan's decision on medical care or coverage.


Choices
What doctors, hospitals, and other medical providers are part of the plan? Are there enough of the kinds of doctors you want to see? Do you need to choose a primary care doctor? If you want to see a specialist, can you refer yourself or must your primary care doctor refer you? Do you need approval from the plan before going into the hospital or getting specialty care?

Location
Where will you go for care? Are these places near where you work or live? How does the plan handle care when you are away from home?

Costs
No health insurance plan will cover every expense. To get a true idea of what your costs will be under each plan, you need to look at how much you will pay for your premium and other costs such as deductibles, costs paid by plan, co-payments, using doctors outside the plan, or lifetime health care limits.

You can't know in advance what your health care needs for the coming year will be. But you can guess what services you may need and compare the costs under each plan.

For the most comprehensive information on insurance benefits for your business contact Frank Zaviska at       1-800-882-6061.

Happy New Year!  May you find the new year to be prosperous and healthy to you all.  We hope you enjoy this issue of our marketing newsletter "Business In Motion".  Each month you will find marketing tips, sales strategies, and business services that will help you succeed in your business endeavors.  Good luck and enjoy!  Please feel free to forward  this page to an associate.

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FUN FACTS & TRIVIA:

  • Ronald Reagan was the oldest President to be elected into office.

  • Vanilla is one of the ingredients used to make chocolate.

  • It would take about 7 billion particles of fog to fill a teaspoon.

  • The Atlantic Ocean is saltier than the Pacific Ocean.

  • If you stretch a standard Slinky out flat, it measures 87 feet long.

  • If you could drive to the sun at 55 mph, it would take roughly 193 years.

  • Dismal first-year sales of famous products:

    VW Beetle (U.S.)--sold 330 first year.
    Liquid Paper--sold 1,200 bottles first year
    Cuisinart--sold 200 first year.
    Remington typewriter -- sold 8 first year.
    Scrabble--sold 532 first year.
    Coca-Cola--sold 25 bottles first year. (For total of $50; supplies and advertising ran $70.)

  • Oak trees do not have acorns until they are fifty years old or older.

  • A cough releases an explosive charge of air that moves at speeds up to 60 mph.

Tips For Planning for 2003

As we head back to work we look forward to the beginning of a brand new year filled with promise and opportunity. The brief lull between holidays is over and now is a great time for setting goals and planning your marketing strategy for 2003.

A good way to get started is to first take a look back and learn from your successes and failures in 2002. Which of your strategies were most successful and why? And how can you avoid making any mistakes you may have made - twice? Your experience is invaluable, so be sure you draw from it when creating your plan for 2003.

Set your goals

Keep your eye on the prize. 
(READ MORE)

Marketing Tip of The Month:   Know your market niche. While it may be nice to say your company can do anything, it is better to concentrate on what you do best.  Focus on areas where you and your company can stand out.

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