Issue June 2003  - Grand Rapids                "Keeping Businesses Moving Towards Success"

We hope you enjoy this issue of our marketing newsletter "Business In Motion".  Each month you will find marketing tips, sales strategies, and business services that will help you succeed in your business endeavors.  Good luck and enjoy!  Please feel free to forward  this page to an associate.

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Sales and Marketing Strategies In This Issue:

Answer 7 Questions  - Make sure you answer these 7 questions to assure a prospect to buy your product or service.

Ideas To Help You Increase Profits - Helpful tips to give you an edge to be more successful and more profitable.

Hard Work Promotes Success - Learn how hard work promotes success and how you can work harder to achieve success.

Writing An Effective Personal Note - The personal note is still a powerful way to stay in touch. Here are some tips on writing an effective personal note.

Health insurance provides medical care and can promote wellness.

Compensation is more than just base pay. It is a total package that should address your overall well-being - financial, physical, emotional, even spiritual. As companies compete for talent in tight labor markets, many are rolling out better benefits to attract and retain the best workers. Companies often strive to make it easy for employees to balance their work and family lives by offering family-friendly benefits, cafeteria plans, and other flexible options.

Health benefits generally include medical coverage, dental and vision insurance, prescription drug plans, some disability coverage, and a counseling service called an employee (personal) assistance program (EAP). 

For the most comprehensive information on insurance health benefits for your Grand Rapids area business contact John Layton at 616-677-3136.  Or click here for more info.

"Forget about the consequences of failure. Failure is only a temporary change in direction to set you straight for your next success."

By:  Denis Waitley

directory of resources

Marketing Support -

 creativeBUSINESSworks

Number One Rated Web Sites - Save time searching through thousands of web sites.  Use this free web site to search the best of the web.

The Number One Web Site

Workplace Stress Reducer - Employees are so important to a company's success. Click here to learn how to improve the work place environment. 


Small Business Advice  - Free guides, tips and "dirty little tricks" for starting and managing a small business. Click here!

Register your domain name at DomainNameSanity.com and get a free web site; free web hosting; and e-mail forwarding for 50 addresses. It even comes with low prices and satisfaction guaranteed! It is worth a look.


Group Health  Insurance Services - Grand Rapids area  River City Benefit Designs

How to Create Powerful, Money-Making Emails to sell any product or service...100% Guaranteed  Click here to learn how.

FUN FACTS & TRIVIA:

• Americans spend approximately $25 billion each year on beer.

• There are 2,598,960 five-card hands possible in a 52-card deck of cards.

• Potato chips are American's favorite snack food. They are devoured at a rate of 1.2 billion pounds a year.

• Mosquitoes prefer children to adults, and blondes to brunettes.

• The ZIP in Zip-code stands for "Zoning Improvement Plan."

• By the time you are 75 years old, you will have spent on average 23 years sleeping.

Monthly Riddle:

Helpful Links:

if you would like to help just click on the link: 

24,000 die of hunger each day.  Help The Hunger Site -    

The Hunger Site

Help fund mammograms for underprivileged women -

  The Breast Cancer Site

Help neglected animals - 

 The Animal Rescue Site

E-Mail Marketing

While direct mail focuses on buying a large quantity of names and sending them offers for the purpose of getting new customers, e-mail marketing focuses on attracting self-selected prospects and then building trust with them over the lifetime of the customer relationship.  E-mail marketing is an essential tool to build your business.

Marketing Tip of The Month:  

Never miss an opportunity to market!

When shipping your product be sure to include catalog information on other products you sell as well as any specials you are offering. Include marketing materials with invoices. Also, if possible, give the customer a "reward" for doing business with you - for example, include a certificate for a 10% discount on their next order.