Issue March 2003 - Grand Rapids               "Keeping Businesses Moving Towards Success"

We hope you enjoy this issue of our marketing newsletter "Business In Motion".  Each month you will find marketing tips, sales strategies, and business services that will help you succeed in your business endeavors.  Good luck and enjoy!  Please feel free to forward  this page to an associate.

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Sales and Marketing Strategies In This Issue:

How A Prospect Decides - Insider information on how a prospect decides to buy a product or service.

Steps To Kick The Procrastination Habit - How to stop procrastinating and get the job done.

Self Motivation - This formula will help you get motivated and stay motivated to achieve your goals.

Keeping Customers - Learn three secrets to help you keep your customers.

Overview of HIPAA

The Health Insurance Portability and Accountability Act of 1996, known as HIPAA, includes important new - but limited - protections for millions of working Americans and their families. 

HIPAA may:

1. Increase your ability to get health coverage for yourself and your dependents if you start a new job;

2. Lower your chance of losing existing health care coverage, whether you have that coverage through a job, or through individual health insurance;

3. Help you maintain continuous health coverage for yourself and your dependents when you change jobs; and

4. Help you buy health insurance coverage on your own if you lose coverage under an employer's group health plan and have no other health coverage available.

Among its specific protections, HIPAA:

1. Limits the use of pre-existing condition exclusions;

2. Prohibits group health plans from discriminating by denying you coverage or charging you extra for coverage based on your or your family member's past or present poor health;

3. Guarantees certain small employers, and certain individuals who lose job-related coverage, the right to purchase health insurance; and

4. Guarantees, in most cases, that employers or individuals who purchase health insurance can renew the coverage regardless of any health conditions of individuals covered under the insurance policy.

In short, HIPAA may lower your chance of losing existing coverage, ease your ability to switch health plans and/or help you buy coverage on your own if you lose your employer's plan and have no other coverage available.

directory of resources

Marketing Support -

 creativeBUSINESSworks

Number One Rated Web Sites - Save time searching through thousands of web sites.  Use this free web site to search the best of the web.

The Number One Web Site

Telephone Systems - There is a lot to consider when choosing a business telephone system.  All your telecommunication solutions are just a click away.

Telecor VS1 Phone System
or
Free VS1 CD

Group Health  Insurance Services - Grand Rapids area

River City Benefit Designs

Small Business Advice  - Free guides, tips and "dirty little tricks" for starting and managing a small business. Click here!

Market Facts -Take Survey And Win $

FUN FACTS & TRIVIA:

• Money isn't made out of paper, it's made out of linen.

• The first credit card, issued in 1950, was Diner's Club. Frank X. McNamara started the company with 200 card holders.

• A crocodile always grows new teeth to replace the old teeth.

• The Atlantic Ocean is saltier than the Pacific Ocean.

• M & M's candy stands for the initials of the inventors (Mars & Murrie).

• Each day, blinking causes the human eye to be closed for about 1/2 hour.

Monthly Riddle:

Helpful Links:

if you would like to help just click on the link: 

24,000 die of hunger each day.  Help The Hunger Site -    

The Hunger Site

Help fund mammograms for underprivileged women -

  The Breast Cancer Site

Help save the rainforests - 

 The Rain Forest Site

• A truthful and compelling subject line.
  

• Deliver a clear message
  

• Provide a value for opening and reading e-mail.
  

• Show readers their benefit.
  

• Call reader to action.

Marketing Tip of The Month:   Do you have a hot prospect meeting in the near future? Send the prospect a "pre-meeting survey" by email the week before. Ask them to email you the answers to specific questions (i.e., customer's needs, concerns, budget, time constraints, etc.). Target your presentation to answer these questions and you stand a better chance of speeding up the sales process and landing a new client.