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Issue October 2003
Cincinnati
"Keeping Businesses Moving Towards Success"
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Published And Distributed By
Creative Business Works 866.663.9600 |
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Editor's
Note
Here
it is October. For some businesses it is the busy period yet for others it
is slow, as businesses tend to make decisions after the holidays. Whatever
time of year it is for your business, you need to take advantage of
various marketing strategies to give you the edge.
We've
included some great articles this month to help you promote your
business and some helpful
ideas on staying a step ahead of your competition. Check
out our recommended resources for your business needs.
Be
sure to watch for our next issue in which you will find marketing tips, sales
strategies, and business services that will help you succeed in your
business endeavors.
Good luck and enjoy! Please feel free to forward this page to
an associate.
I
want to subscribe
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Tips For Buying A Phone System
Buy bigger. Even if your initial needs are limited, buy a system with some possibility for growth - get one with more capacity than you will be using immediately. But do make sure all the phone circuits and line circuits are tested and work at the time the system is first installed; that will save time, expense and heartache later.
Get extra wiring installed. A good benchmark is to ask for at least double the wiring you currently need. While this will add to the cost of installation, it will really only be a fraction of the cost you will face if wires need to be added later.
Time your purchase. Shop around for advice at the beginning of the sales period when dealers have just set their targets – April and May, say. Make your purchase at the end of the year when they'll be keen to make the sale and should be amenable to negotiation on the price.
Consider used equipment. Used components such as phones or add-in modules are often a good way to save money - though you should be looking to extend an existing setup rather than buy a complete system secondhand.
Prices are falling and technology improving, so if you are starting from scratch check the compatibility with other features.
Check voice mail compatibility. Make sure that any phone system you are considering is capable of working with your preferred voicemail system (and if you don't have a preference, make sure it can work with a range of well-known third-party voicemail options). You don't want to get stuck with an inferior or overpriced product.
For
the most comprehensive information on business telephone systems for your
Cincinnati area business contact Mark Cullen with CBS Technologies at 513-361-9600.
Or
you can click here for more
info.
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Sales and Marketing Strategies In This Issue:
Database
Marketing - How to use
point of sale information to improve profitability.
Staying
Ahead Of Your Competitor
- Some helpful advice to
help you keep your business a step ahead of your competitor.
Offline
Promotion -
Learn 10
ways to successfully promote your business offline.
Ideal
Customer -
To be productive in your
business you must know the profile of your perfect customer.
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"The
difference between a successful person and others is not a lack of
strength, not a lack of knowledge, but rather in a lack of will."
By:
Vince Lombardi
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directory
of resources
Marketing
Support -
creativeBUSINESSworks
Number
One Rated Web Sites
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Save time searching through thousands of web sites.
Use this free web site to search the best of
the web.
The
Number One Web Site
Workplace
Stress Reducer
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Employees are so
important to a company's success. Click
here to learn how to improve the work place environment.
The Small Business Marketing Bible -
Tips,Tricks
and Techniques to Help Your Small Business Grow
Make Contact. Build Relationships. Get Results. Check out ACT! 6.0 for 2004 today!
Business Travel -
Special Flight Deals on Orbitz!
Business
Telephone Systems
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Services for the Cincinnati
area: CBS
Technologies
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FUN FACTS & TRIVIA:
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The average
person walks the equivalent of twice around the world in a lifetime.
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The vocabulary of
the average person consists of 5,000 to 6,000 words.
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An ounce of gold
can be stretched into a wire 50 miles long.
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The total number
of Americans killed in the Civil War is greater than the combined total
of Americans killed in all other wars.
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Yellowstone is
the world's 1st national park. It was dedicated in 1872.
-
Hawaii is the
only US state that grows coffee.
Monthly
Riddle:
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Helpful Links:
if you would like to help just click on
the link:
24,000
die of hunger each day. Help The Hunger Site -
The
Hunger Site
Help
fund mammograms for underprivileged women -
The
Breast Cancer Site
Help neglected animals -
The
Animal Rescue Site
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Marketing
is necessary to your business success and here’s why:
- Marketing
relates to your business performance.
- Marketing
is the process of promoting, selling and distributing your product or
service.
- Targeting
the right prospects is half the battle.
- Marketing
helps you satisfy the needs of your customers.
- Marketing
gives you the tools you need to develop leads.
- Marketing
keeps your business name in front of your prospects, customers, and
associates.
- Marketing
creates leads.
Contact Creative
Business Works for
further marketing information.
Call
1.866.663.9600 toll-free.
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Marketing Tip of
The Month:
There
are three key points to remember when advertising – reach,
frequency and impact. Reach means getting through to the
right audience, in the right circumstances and at the right time.
Frequency
is about giving the audience a reasonable chance for the message
to sink in amid the hubbub of everyday life. Impact speaks
for itself, your message must have impact to cut a swathe through
the myriad of distractions and it must be presented at the most
appropriate time.
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